Casiola wins Best Marketing Campaign Award at the VMRA Excellence Awards 2022

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Casiola wins Best Marketing Campaign Award at the VMRA Excellence Awards 2022

What's going on at Casiola?

Casiola won an award at the VRMA Excellence Awards 2022 by creating an innovative marketing campaign that showed how Matterport virtual tours guide guests through their vacation rental properties. The campaign used social media channels like Facebook and Instagram to target guests and ask them to find Ringo, the Casiola Flamingo.

casiola ringo black

Help us find Ringo, the Casiola Flamingo!

Ringo, the Casiola Flamingo flew off and is hiding in one of our vacation homes and we need our guest’s help to find him.

During the Matterport 3d virtual tour, we concealed Ring, the Casiola Flamingo, inside our rentals. We encouraged our guests to access the virtual tour on their phone or desktop computer and look for the little magenta flamingo via our social media platforms.

After hundreds of people participated, one winner was chosen and awarded a complimentary stay in a Casiola vacation rental in Orlando.

Matterport Pro 3D camera

This project required the use of a Matterport Pro 2 camera. The camera was tripod-mounted to take 360-degree photos of the space. The photographs are then posted to our website to create an interactive 3D tour, allowing guests to explore the vacation rental without having to visit the property in person. Our 3D tours were a snap to create because of the intelligent virtual tour software. Read more about the Matterport products: www.matterport.com

matterport camera
vrma excellence award

VRMA Excellence Awards

The 2022 VRMA Excellence Awards honor firms and individuals that made significant contributions to the industry throughout the year. These individuals and organizations will be awarded and recognized for their efforts at the 2022 VRMA International Conference through the industry’s only awards program.

Read more on their website: www.vrma.org

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